What is imbornto®?
imbornto® is a national cause marketing campaign that benefits March of Dimes. It taps into our collective hopes, dreams and aspirations that we have for our babies and ourselves.
Babies are born to do something great. Whether that’s dance, create or explore. But first they deserve to be born strong and healthy. That’s where March of Dimes plays a vital role.
What is the goal of the imbornto® campaign?
The imbornto campaign has two major goals: (1) increase awareness of March of Dimes mission and widen its relevance to a greater number of individuals; and (2) raise money for the organization's vital research and programs.
When does the imbornto® campaign run?
The campaign will take place annually in the weeks leading up to Mother’s Day through Father’s Day.
How can I get involved in the imbornto® campaign?
Individuals can support March of Dimes and the imbornto campaign by making a donation or by shopping, dining or donating with our partners. Information about the companies supporting the campaign can be found on the Partners' page. Additionally, donations can be made here.
How can I get my family, friends and coworkers involved?
Start a conversation on Facebook or Twitter, using #imbornto. To share more information about the campaign, forward this site to them. Or tell them to shop, dine or donate with our partners.
How can a company get involved in the imbornto® campaign?
Those interested in becoming a corporate partner should contact Chad Royal–Pascoe, Vice President, National Strategic Alliances and Cause Marketing, March of Dimes (914.997.4438 or 646.329.5286).
Can you tell me more about March of Dimes?
March of Dimes, a leading nonprofit organization for pregnancy and baby health, is celebrating its 75th anniversary this year. With chapters nationwide, March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality.
Founded in 1938 by President Franklin D. Roosevelt, the original mission of the March of Dimes was to defeat polio. By 1955, with funding from the March of Dimes, the Salk vaccine had been developed, followed by the Sabin vaccine in 1962, and polio was on its way out.
Throughout its organizational history, March of Dimes has tackled the problems of the nation's moms, babies and families. Campaigns have supported polio, birth defects, folic acid, newborn screening and premature birth.
Today, the March of Dimes is inspired by all babies – those born healthy and those who need help to survive and thrive. These babies are the millions of reasons behind our urgent mission and why the March of Dimes:
- supports all important research offering hope for preventions and solutions for babies born with birth defects;
- fights for health insurance for all pregnant women and children;
- pushes for expanded newborn screening that could save lives and prevent disabilities;
- reaches out to women with healthy pregnancy information and services; and
- provides comfort and information to families with a newborn in intensive care.
Visit our Mission page for more information on March of Dimes.